Leveraging your excess or impaired assets to power modern marketing campaigns.
Your next
Media Campaign Marketing Campaign Influencer Campaign Content Creation Podcast Keynote Speaker Creative Service Brand Ambassador
powered by trade.
What is Tingley Lane Trading all about?
“ In 2024 it has become more evident that the roles of both CFOs and CMOs have evolved beyond the financial facets and marketing aspects of the business, and both are incredibly interested in data analytics and have a greater desire to see the “whole picture”. Similarly, in today’s corporate environment, there is an emerging need for greater collaboration between various business units within a company and the corporate roles within Finance, Marketing, Supply Chain, Sales, and inventory management.
VaynerX’s Tingley Lane was created to help build contemporary brands that lead to our client’s growth… We drive business outcomes for our partners and in the current business environment, this is a 360 process that transcends marketing and speaks to sound business collaboration of all of our partners’ business units. Tingley Lane’s trade solution brings an abundance of disciplines together to the benefit of our partners”
Gary Vaynerchuk
CEO of VaynerX
How Tingley Lane Trading Works
The Economics of Trade & Creating Corporate Value
- TLT will analyze your assets and make a purchase offer with our trade currency (TLT credits), or cash.
- TLT will consult with your Finance, Supply Chain and Marketing Teams to guide and support you throughout the process
- TLT will collaborate with your marketing team to strategize and determine how our trade solution will best benefit your advertising budget
- A trade agreement/ purchase order is issued for the asset along with a contract outlining the conditions of the trade solution
When a client finds themselves with a distressed asset. TLT will offer a trade, valuing the asset at a premium.
Tingley Lane Sample Trading Model*
Original Asset Value
$1,000,000
Fair Market Value
$300,000
Asset Impairment
-$700,000
Client Planned Media Expense
$4,000,000
TLT Trade Credit Payment
$1,000,000
Client Cash Payment for Media
$3,000,000
Value Restored
$700,000
Cash Flow Benefit
$1,000,000
Want a customized trade solution from Tingley Lane for your next project?
*This pricing model is presented solely as an illustrative example and does not constitute a definitive or binding quotation. The terms, conditions, and pricing herein are subject to modification based on the specific requirements of the project, prevailing market conditions, and other pertinent factors. Final pricing will be established following a comprehensive evaluation of your unique needs. This example is provided for reference purposes only, and actual contractual terms may vary. We endeavor to offer competitive and equitable pricing, tailored to deliver optimal value aligned with your trading objectives. For a binding quote and detailed terms and conditions pertinent to your specific project, please contact us directly.
What We Purchase
- Consumer Packaged Goods
- Apparel & Accessories
- Food Products
- Health & Beauty Products
- Wine & Spirits
- Gift Cards
- Real Estate
- Furniture
- Media & Sponsorship Commitments
- Equipment
- Raw Materials
- Fleet Vehicles
- Aircrafts
What We Provide
- Digital Display & Video
- Streaming/TV
- Linear Broadcast, Cable, DRTV
- Influencers and Podcasts
- YouTube & Tiktok
- Content Creation & Production
- Measurement & Optimization Services
- Brand Ambassadors & Athlete Endorsers
- Speaking Engagements
- Outdoor Advertising (OOH)
- In-Store/Shopper Marketing
- Radio (Network, Streaming)
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